A world constructed in a patriarchal culture, place women in subordinate positions.However, there are gaps where women can be in a position egalitarian with men, especiallyin the creation of artificial characters of the women in the film. Film to be able to influencethe attitude of audiences must have certain messages in it. The film was also producedanother meaning for the audience than entertaining. The film is the ideology of the maker, thedirector and scriptwriter. That way all the movies necessarily represent the views of theauthor and someone did make a film to communicate that view. So also in the film The UglyTruth that is the subject of this research study, because the film is loaded with meaningdirector wanted to communicate with the main role character displayed.

        Kata kunci: drmaturgi, erving goffman, film