ABSTRACT

This study aims to analyze how Green supply chain management practices on the supply chain performance and competitive advantage . Green Supply chain management practies approach to performed with four independent variables namely Green purchasing , manufacturing Green , Green packaging and Reverse logistics.
The population in this study is the small and medium industries in the city of Semarang, central of Java are involved in the production of processed foods amounted to 736 SMEs. Respondents were 80 managers. , by collecting data through questionnaires . The sampling technique in this study uses probability sampling with simple random sampling method. The analysis method used in testing the hypothesis was Structural Equation Modeling (SEM) by using Partial Least Square (PLS)
This study was able to prove the existence of a significant relationship of Green Supply Chain Management to competitive advantage, Green Supply Chain Management to supply chain performance, and as well as Competitive Advantage to supply chain Performance
Keywords: Green Supply Chain Management practices,competitive advantage, and supply chain performance

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